SOLUDOS
OBJECTIVE
Evolve the design and story for a growing shoe company with a love for exploration and expression.
Soludos is a lifestyle brand that celebrates joyful travel.
As makers of stylish, easy to wear travel and weekend essentials, their products conjure our child-like wonder and passion for discovery. From footwear made from sustainable materials to clothing that feels effortless, comfortable, and lasts through every adventure, Soludos celebrates the delight of the journey. Whether you’re exploring undiscovered gems in your own neighborhood, traversing faraway landscapes, or immersing yourself in the sights, sounds, tastes, and textures of new cities, towns, and cultures, Soludos invites us all to get out in it.
Founded in 2010, Soludos has grown from a start-up shoe company to a wildly successful lifestyle brand.
As their product line of sustainable footwear expands to include stylish travel wear and everyday essentials, and increasingly sustainable systems and processes, they asked SDCO to help articulate their new vision, story, and design, and stay true to their brand’s much-loved roots.
Content for a new Sustainability section on the Soludos website is informed and inspired by the team’s Sustainability Core Values, current actions, and future goals — from sustainable product sourcing and supply chain transparency to using only biodegradable and compostable shipping sleeves.
The brand positioning, brand story, mission statement, and messaging reflect Soludos’s history, phenomenal growth, and renewed commitment to sustainability.
The company’s passion for travel became more poignant in the era of Covid and climate change — and the messaging reflects it.
“Soludos is a celebration of life’s perpetual journey. Of travels near and far, adventures humble and extravagant, of trips our minds take even when our bodies can’t.”
“It’s become ever more important that our products not only go with you as you explore the world, but also that, as a company, we are good to the world we’re exploring.”
A system of hand drawn icons, illustrations, vibrant photography, and inviting animations adds visual interest and flexibility, allowing the design to seamlessly translate across digital and print applications — from social media to shoeboxes.
For Soludos, it’s a call to action, not just to travel, but to nurture everywhere we love to roam.
